Feedvisor extends Agentis to Amazon Business

Feedvisor has expanded its Agentis commerce platform to help brands identify and act on business-buyer demand inside Amazon. The move brings B2B signals into advertising and pricing decisions as more commerce shifts online and business buyers become a bigger source of revenue.

Why it matters: - Amazon Business sales can look like consumer sales on the surface, but business buyers often purchase in larger quantities, reorder differently and support different pricing economics. - Feedvisor’s update gives brands a way to separate that demand and optimize advertising and pricing around higher-value B2B behavior. - The launch arrives as online B2B buying keeps growing and as brands look for more precise ways to find revenue inside existing Amazon traffic.

What happened: - Feedvisor said Agentis, its agentic commerce platform, now supports Amazon Business. - The expansion lets brands identify B2B demand within their existing Amazon business, compare business buyers with consumers, and act on those differences across advertising and pricing. - Feedvisor announced the update on Nov. 4, 2026, in New York.

The details: - Agentis already connects advertising, pricing, demand, competition, inventory and margin across a brand’s Amazon business. - The platform now reasons across B2B signals as part of that system. - Four agents work together inside Agentis: - Demand Agent weighs B2B performance and customer economics alongside Sponsored Ads, DSP and Amazon Marketing Cloud signals. - Demand Agent also helps optimize bids, budgets and placements and informs DSP audience strategies and AMC-built custom audiences. - Margin Agent links demand to pricing, competition, inventory and margin to identify where business pricing, quantity discounts and promotions fit the economics. - Intelligence Agent identifies where business demand is concentrated and highlights differences between business and consumer performance. - Orchestrator Agent combines the other inputs into a context-aware strategy. - Forrester projects U.S. B2B e-commerce will reach $3 trillion by 2027. - McKinsey found 73% of B2B decision-makers are willing to spend up to $50,000 in a single online transaction, up from 59% in 2022. - Feedvisor said business buyers often buy the same products as consumers but evaluate, buy and repurchase them differently. - Order quantities, specification requirements, replenishment behavior, pricing structures and procurement workflows can change transaction value and win rates.

Between the lines: - Feedvisor is positioning Agentis as a single system that can manage two different customer economics inside the same Amazon catalog. - The company is also arguing that B2B demand is already embedded in many brands’ existing Amazon businesses, which means the opportunity is less about finding new customers and more about spotting them correctly. - That matters because business demand may be concentrated in only part of a catalog, making blanket campaign strategies less effective. - Feedvisor’s example suggests B2B orders can be more efficient than consumer orders, not just larger. - In Feedvisor’s analysis of an office supplies brand, business buyers converted at 41% versus 15% for consumer buyers and generated 3.31x ROAS versus 1.90x. - Business buyers also purchased 40% more units per order. - Feedvisor said business buyers represented 16% of sessions but 45% of revenue in that example.

What's next: - Agentis for Amazon Business is now available. - Brands can use the platform to identify B2B demand, separate business economics from consumer economics and manage both within one system. - Feedvisor expects brands to use the update to create dedicated Amazon Business campaigns, refine bidding and placements, and tailor pricing and promotions to business buyers.

The bottom line: - Feedvisor is betting that the fastest way to grow Amazon business accounts is not to chase new traffic, but to detect hidden B2B demand already inside existing demand and optimize to it more precisely.